DOWNLOAD ~ Engaging Brands ~ by Michela Addis ~ Book PDF Kindle ePub Free
eBook details
- Title: Engaging Brands
- Author : Michela Addis
- Release Date : January 12, 2020
- Genre: Marketing & Sales,Books,Business & Personal Finance,Industries & Professions,
- Pages : * pages
- Size : 7001 KB
Description
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands.
Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding.
Using extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.
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