DOWNLOAD ~ Engaging Corporate Partners to Bridge the Theory-Practice Gap. # by Journal of Supply Chain Management ~ eBook PDF Kindle ePub Free
eBook details
- Title: Engaging Corporate Partners to Bridge the Theory-Practice Gap.
- Author : Journal of Supply Chain Management
- Release Date : January 22, 2008
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 252 KB
Description
A substantial body of research suggests that managers do not turn to business school scholars or academic research findings in formulating business strategies and practices (e.g., Rynes, Bartunek and Daft 2001; Bennis and O'Toole 2005). In turn, researchers are often reluctant to turn to managers for inspiration in defining research questions or for insights in interpreting the implications of their research results. Over the past several years, the Center for Services Leadership (CSL) at Arizona State University has attempted to bridge this gap by engaging corporate partners in the research programs of our faculty and doctoral students. The CSL was formed 20 years ago by the Department of Marketing. More than 40 leading corporations are represented among CSL members, including Siemens, Honeywell, IBM, Marriot, Southwest Airlines, Cisco Systems, and Harley-Davidson. While the focus is on services marketing, the executives are interested in a broad array of issues such as research that links customer metrics to business performance and work on the interface between the customer and the organization. The board members who represent the member companies include general management, operations, supply chain, finance, and marketing executives. At Arizona State University and elsewhere, there are other notable centers that direct specialized attention to the supply chain management sphere of practice. As an aside, among the business school disciplines, I have always felt that supply chain scholars are the most effective in forging relationships with corporate partners. In this forum, Mentzer (2008) offers a valuable process model of marketing scholarship that explores the interactive environment in which supply chain management scholarship occurs. Consistent with this perspective, feedback from practitioners provides a trigger to scholarly thinking. Drawing on reflections from our corporate research partnership program, I will explore the theory-practice gap and isolate the way in which a collaborative process can be used to more carefully frame research questions and enhance the value of the results for academics and practitioners alike. I will also highlight some of the special challenges that corporate partnerships present for researchers.
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